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Marketing return on investment resources

Best practice advice, support and knowledge
to help you sell digital marketing more efficiently

Return On Investment Resources

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What is customer lifetime value?

There are thousands of articles on customer lifetime value. Understanding how to calculate customer lifetime value is really…

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7 tips to boost your return

Return on investment is unfortunately overlooked by a lot of businesses before they start marketing. Most people get…

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What is marketing ROI?

Are you confused by the constant digital marketing jargon and acronyms. CPC, CTR, ROI, CPA... the list goes on and on. If you're running a business or selling marketing services the most important metric that you…

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